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Web site suffix .jobs is added to make it easier to find one News Story by Erin White and Kris Maher APRIL 26, 2005 (CAREERJOURNAL) - A new Web site suffix could make it easier for people to find corporate job openings. The nonprofit group that oversees Internet addresses -- the Internet Corporation for Assigned Names and Numbers, or ICANN -- approved the suffix .jobs earlier this month. Employers can use the suffix to create dedicated job-postings Web sites that end in .jobs rather than .com. Many employers post openings somewhere on their own Web sites. But the vacancies can be hard to find, forcing job seekers to scour a home page for a link that might take several clicks to lead to a jobs section. The new suffix could eliminate that hassle. Employers could create a new site ending in .jobs. For instance, Dell Inc.'s jobs site could be www.dell.jobs; Walt Disney Co.'s could be www.disney.jobs. Gary Rubin, chief publishing officer at the Society for Human Resource Management in Alexandria, Va., says the new site addresses will help applicants and employers. In a survey about a year ago, the professional group found that most employers post jobs on their own Web sites and consider the site to be an important recruiting tool. But some of those polled believed the listings were hard to find and confusing for job seekers. Job listings at corporate Web sites are "all over the place in terms of the address used," Rubin says. "There are so many dots and backslashes." The Society for Human Resource Management is sponsoring the new suffix. The new suffix is operated by Employ Media LLC, a Cleveland start-up. The firm plans to start taking applications for site names around June, says Tom Embrescia, chairman and majority owner. He anticipates strong demand. Each employer will have to pay an annual fee, the size of which hasn't been announced but that likely will be less than $100 for a new site name, he says. "It's a faster, more direct, more consistent way for people who have jobs to offer to communicate that job offering and acquire qualified talent," Mr. Embrescia adds. Scott Biggerstaff, manager of sourcing strategies for Sprint Corp. in Overland Park, Kan., says a new domain would be an inexpensive way to attract job seekers and would help internal recruiters more easily measure site traffic and job hunters' interest. The telecom company is discussing using the domain, he says. Gerry Crispin, a principal of CareerXroads, a recruiting-technology consulting firm in Kendall Park, N.J., says few companies are aware of the new suffix but that many will be eager to adopt the new way of reaching job seekers. He expects it will take at least six months before a lot of employers begin posting vacancies at sites with the new suffix because they must register for the domains and develop new sites. According to Crispin, roughly 15% of jobs are filled with candidates that apply through corporate Web sites. In recent years, businesses have sought to increase traffic to their corporate sites as a cost-effective alternative to independent job boards. Doing so also takes advantage of highly automated electronic-recruiting systems and controls the content that job seekers see. The new suffix represents "a big deal for recruiters and a big deal for job seekers," Crispin says. [Comments on this item: Actually, it's only a big deal for the people that offer the domain registrations. To counter some of the statements in the article: "job seekers to scour a home page for a link that might take several clicks to lead to a jobs section" A clearly marked link on the home page could take visitors to the job postings, a new domain requires another click if someone is at the main site. "Employers could create a new site ending in .jobs. For instance, Dell Inc.'s jobs site could be www.dell.jobs; Walt Disney Co.'s could be www.disney.jobs." Yes, but they could also use a sub-domain easier and at no cost. Jobs.dell.com or jobs.disney.com is just as easy to make a "standard" and incurrs no extra cost or maintenance, since it is generaly hosted under the main site directory on the same server. To sum it all up, the arguments used could be also applied to having a domain for all the other parts of a site, .about, .products, .contact, .services, etc. This would be insane. Most people don't try different domains to find parts of sites anyway, they just go to a search engine and type in what they need. ] Countdown to EU internet domain is on The Internet Assigned Numbers Authority (IANA) is set to put the dot-eu top level domain in the internet root, following the signing of an agreement between the Internet Corporation for Assigned Names and Numbers (ICANN) and EURid, the organisation charged with managing the dot-eu Registry. The move means that from the beginning of 2006, businesses and citizens will be able to register dot-eu internet addresses in addition to countrywide domain names such as dot-ie (.ie) and as a consequence will be able to benefit from higher visibility within the EU single market. "The agreement reached between ICANN and EURid constitutes a landmark in the history of the dot-eu project. It gives the green light for the final technical preparations to permit dot-eu to become a reality before the end of the year," said Viviane Reding the EU's Information Society and Media Commissioner Before the dot-eu Registry can accept the first applications to register dot-eu names, EURid must accredit companies which can register domains on behalf of end users and agree the details of registration policy with the Commission and other interested parties. EURid is currently working on these final preparations with the aim of launching the first phase of registration later this year. The second phase of registration is due early next year when domain names will be opened to EU citizens and companies on a first-come, first-served basis. Some firms have already begun to offer to reserve domain names on behalf of interested parties but the EU has warned against availing of such services. "The Commission is aware that some companies are already offering to 'pre-register' or 'reserve' domain names, essentially by offering to make an application for the registration of a domain name to registrars as soon as the registration process is formally initiated. Given a risk of confusion and even fraud, use of 'pre-registration' services is not recommended by the Commission," said an EU statement issued on Wednesday "In any case consumers and companies are encouraged to check exactly what is and what is not being offered." ICANN (Internet Corporation for Assigned Names and Numbers), the international body in charge of managing internet domains, gave the official go-ahead to the creation of the European top level domain late in March following six months of negotiations between the national body and EURid. But the project was first mooted way back in early 2002 with the expectation that the dot-eu address would be live by the end of 2003. Answer the Phone: Your Identity is on the Line Beverly Hills, CA -- (ArriveNet - May 06, 2005) -- There hasn't been much good news in the battle against identity theft lately, with fraudsters staying one step ahead of the game. But don't panic, our old friend the telephone has come to the rescue. We're all aware of the problem of identity theft, but did you know that your local pizza chain has had a solution for years? You recognize it as the system that prevents little Johnny from having twenty pizzas delivered to your door at midnight: the pizza chain calls you immediately after the order is placed to verify the validity of the order. Because little Johnny is afraid to be caught, he'll think twice about causing this pizza-related havoc. TeleSign's patent-pending verification system has transferred this pizza concept to the high-tech world. It works like this: after filling out a form on a website, the user is prompted to enter his phone number. A robotic system then places a call to that number and speaks aloud a unique three digit code. Once that code is entered into the website, the authentication is complete. This system can be implemented at any point on a website: at registration, purchase, a specific time interval, or at the request of a user. Email verification is the current standard for user authentication, but email may end up filtered, junked, bulked, or trashed. Because of spam, viruses, and phishing, email filtering has become so aggressive that even legitimate emails don't reach the inbox. But a telephone call cannot be stopped, making this the perfect time for the introduction of TeleSign’s solution. The future of ecommerce is threatened by rampant fraud and lack of trust. TeleSign will force anonymous users to expose their faces by revealing their working phone numbers. To try an interactive demo, visit (http://www.telesign.com/demo2/demo.asp) and have your phone ready. For more information about TeleSign’s products and services, visit (http://www.telesign.com/demo2/) or email press2@telesign.com. About TeleSign Corp. TeleSign Corp. seeks to provide simplified solutions for any company conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. TeleSign’s Verification System is able to legitimize a web user’s claimed identification at a miniscule cost and with little inconvenience to all parties involved. TeleSign’s Verification System is based upon the premise that ill-intentioned web users hesitate to disclose their working phone numbers. By placing a computer-generated telephone call coupled with a unique security code, we insist that a web user provide a legitimate telephone number or be rooted out. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud in e-commerce.
TeleSign Corporation
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